This post was inspired by Adrian Swinscoe the author of RARE Business and active blog site Adrian Swinscoe after taking part in a competition he has just run which focused on your own interpretation of the RARE process.
The RARE process that we use is outlined below. The questions below each of the headings are some of the typical questions that we would seek to address in each stage.
- R – esearch
- Where are you?
- Where do you think you are?
- Where do your customers think you are?
- How do you compare with your competitors?
- Can we test-drive your customer experience and tell you what we think?
