Google Appears To Be Testing A Sparse, Ugly New Results Page http://tcrn.ch/jMsrwS
Whoa there tipsters, slow down. We’ve just been bombarded with tips coming our way that Google has rolled out a new-look search results page. Scanning Twitter, it looks like there are in fact a lot of people seeing this. And boy is it ugly.
Google Testing New Search Results Page Look. Does Anyone Actually Like It? http://selnd.com/ktxWAJ Via @GR3GD
Over the weekend, I received a dozen or so emails, tweets and other notifications of a new Google search results page interface and layout. I personally do not see it, but from the screen shots shared with me, it doesn’t look pretty.
2011 Social Media Marketing Industry Report http://bit.ly/lYME5I
Have you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”
Content Marketing Tools Are Not Enough [Video] http://bit.ly/jns0cH
We started into a conversation about content marketing. When I asked him what his content marketing strategy was, he went into how they leverage social media and enewsletters
and even a company magazine. The big focus was the tools they used.
How Fast-Growing Companies Use Social Media Marketing http://bit.ly/jX3h7s
Between conversing with customers and connecting far-flung employees and operations, social media has become a prized resource for small businesses. And many business owners now say their efforts are paying off.
Twitter Reactions To Osama Bin Laden’s Death (TWEETS) http://bit.ly/kELVmY
Beginning with Keith Urbahn, the chief of staff for former Defense Secretary Donald Rumsfeld, Twitter erupted with reactions on word of Osama bin Laden’s death Sunday night.
Social Networking – 8 Reasons Why Twitter Can Boost Your Happiness: http://ow.ly/4NJSC
I’m a huge fan of Twitter, and I’ve tried to persuade several people to give it a try. (My greatest triumph: convincing my sister to use it. Seeing my sister in my Twitter feed — that makes me very happy.)
The 7 Stages of News in a Twitter and Facebook Era http://bit.ly/mS9xP4
Updated: This evening, as we learn about the death of Osama bin Laden, we’re seeing firsthand what happens when the real-time, immediate notifications of Facebook and Twitter meet real-world events. It’s not the first time, but the death of Osama Bin Laden is truly a global event in the way that Prince William and Kate Middleton’s marriage on Friday was not, or even what the protests in Egypt and Libya are not.
Marketers rethinking social media http://bit.ly/kTFgVO
The State of Marketing 2011 report presented today at a marketing event in Boston covered nearly 300 online and direct marketers across a wide range of industries, geographies, and company sizes. Results reveal that marketers have become more practical about their expectations for both mobile and social marketing, as well as the realization that their efforts are
strongly tied to IT, especially when it comes to making marketing campaigns actionable for the end-user.
Five researched ways to get more followers [Infographic] http://bit.ly/l7mBJ6
For marketers the most important use of Twitter is to increase your reach to spread your content. To do this, you need to get more followers. Sure there are customer service
uses of Twitter, but for marketing purposes, follower count is key.
Is Content Marketing Worth the Effort? http://bit.ly/kJTh76
Engage your audience so they know, like, and trust you.Let them know you’re the likable expert who’s going to give them the information (and eventually the
products and services) that won’t let them down.
Twitter Does Not Supplant Other Media, It Amplifies It http://bit.ly/lKhhfb
Last night, many of us learned about Osama Bin Laden’s death on Twitter. And in fact, thefirst credible report from Keith Urbahn, former Secretary of Defense Donald Rumsfeld’s chief of staff, was also on Twitter. And while the White House kept pushing off the official announcement for an hour to inform different parties, the news was already being analyzed and spread on Twitter.
Three Steps to Generating Higher ROI From Content Marketing http://bit.ly/lBFlsn
Content has always been king, but now the kingdom is much larger and more powerful than ever. The importance of content in marketing has skyrocketed. Online media channels—possibly serving as the only source of information leading up to the purchase—allow your target audience to self-educate and become more-informed buyers. As a result, your audience is now less reliant on sales-oriented interactions with your company.
Practical Reasons Why Businesses Need Social Media http://bit.ly/lSjpZw
Jacob Morgan with Chess Media Group wrote a short but sweet post in mid-March. His approach to convincing potential clients on adopting social media goes like this:
Stop Advertising and Give Them Content! [The Numbers Prove It http://bit.ly/iSPN8N
We all want to get more than we give, it is simply human nature. We don’t overpay at Walmart out of the goodness of our hearts. Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return, either discounts, entertainment or information.
The use of #SocialMedia in the Cosmetic Industry – Part 2 http://bit.ly/mEuDma
Plastic Surgeon and Director of Cosmetic Courses Adrian Richards talks to Ron Myers of the Consulting Rooms about the role of Social Media in the Cosmetic Industry.
Social Media employment dispute leads to dismissal: http://bit.ly/isvb9q Via @Penina_Shepherd
A pub manager who made derogatory comments about two of her customers on facebook after they had verbally abused and threatened her, was dismissed by her employer for gross
misconduct.
Top Ten Reasons Why Your Content Marketing Strategy Fails http://bit.ly/lDbTCt
The definition - content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target
audience – with the objective of driving profitable customer action.
Content Marketing & Social Media The New SEO – By Chad H. Pollitt http://bit.ly/iCV1cb
Why did J.C. Penny recently get punished in Google’s SERPs (Search Engine Results Page)? They were allegedly caught buying hundreds of links from spammy, low pagerank websites by the New York Times, who reported their findings to Google.
Great example of how a brand uses twitter to humanize their brand http://bit.ly/gr8expl Via @dino_dogan
Today Focus Friday is on how Pretzel Crisps is using social media to connect with twitter users and bloggers. This experience was shared from a wonderful friend of mine, Jean aka @geekbabe that I’ve met on twitter, she actually blogged about her experience in her blog.
Top 10 Reasons Twitter is On Top of the Social Media Food Chain http://bit.ly/mHOFgI
It’s been a long time since David Letterman called twitter “crap” on August 25, 2009. That night Dave also said, “Mark my words …when they write about this thousands and thousands and thousands of years from now, twitter will be the indicator that it was the beginning of the end of civilization.” Sixteen months later there are still twitter skeptics, but at least now you can discuss it in polite society without being ridiculed.
About Wendy Kier
